China is the world's most konjac country, from snacks to staple food, eat out of eighteen kinds of tricks. China is also the most likely to make money from the Konjac country, a snack single product can sell billions of dollars a year.
Konjac's value is not outstanding, but once tied to the concept of low-fat, weight loss, and health, but also can be sold. Konjac's life tells us: that to be a useful person to the public, you can be returned a huge wealth.
China has several brands in the Konjac product sector that are actively expanding into the international market. Below you will find detailed information on some of the major brands, including when they were founded, their history, and their brand stories:
1. Wei Long
Wei Long, launched in July 2014, introduced its flagship product 'Konjac Shuang' as a spicy snack. It gained recognition quickly, expanding distribution across China and internationally to over 30 countries, including the USA, UK, Australia, Germany, Japan, and South Korea, thus establishing itself as a global brand.
Wei Long's brand story is rooted in the inspiration drawn from traditional spicy snacks. Launched as 'Konjac Shuang', it was created to cater to health-conscious consumers who enjoy unique textures and bold flavors. The brand emphasizes innovation and the cultural significance of konjac in Asian cuisine, representing a modern take on a traditional food source.
2. Bestore
Bestore was founded in August 2006 in Wuhan, initially starting as a small store of 30 square meters. The first physical store opened on August 28, 2006. In 2012, it expanded into e-commerce, engaging in online and offline sales. By June 2018, it had over 2,092 physical stores. The brand went public on February 24, 2020, on the Shanghai Stock Exchange. Its international expansion began in 2018, entering markets in over 20 countries, including the USA, Australia, and France.
The brand's philosophy, established at its founding, is centered around 'conscientious quality, a store for everyone.' This guiding principle informs its mission to provide high-quality snacks that cater to consumer needs. By 2019, it became a leader in the high-end snack market, emphasizing quality, aesthetic appeal, and fulfilling emotional consumer demands.
3. Jin Mo Fang
The Konjac plant, from which the brand 'Jin Mo Fang' derives its products, has its roots in Yunnan, China. Konjac foods were historically considered a delicacy, once only available to royals, and it has seen increased accessibility in recent centuries, evolving into a primary food source in various forms. The brand itself has become part of this broader trend, promoting konjac-based products to cater to modern dietary preferences, emphasizing health benefits.
Jin Mo Fang is inspired by the traditional uses of konjac as a health food, combined with modern needs for low-calorie dietary options. The unique texture and versatility of konjac have made it increasingly popular not only in Asia but across the globe. The brand aims to elevate the understanding of konjac foods, positioning itself as a key player in the shift towards healthier eating behaviors and promoting the benefits of high-fiber foods without compromising flavor or culinary enjoyment.
4. Yankershop
Since its establishment in 2005, Yankershop has gradually established its brand through cooperation with large enterprises such as Walmart and was listed on the Shenzhen Stock Exchange (stock code 002847) in 2017. In the same year, a subsidiary was established in Guangxi to enter the international market.
The founder, Zhang Xuewu, drew inspiration from his family's tradition of salt-preserved food from the 1980s, focusing on craftsmanship and innovation that reflects the essence of the 'salt-preservation' technique. The brand is committed to high-quality production and comprehensive management across its supply chain, aiming to elevate traditional methods to modern standards. Salt-preserving was not just a technique but a cultural legacy that the brand seeks to promote on a global scale.
5. Three Squirrels Inc
Three Squirrels was established on February 16, 2012. It initially sold nuts on the Internet platform, went online on Tmall in 2012, and quickly ranked first in the nuts category. In 2016, it opened its first offline store in China, applied for an IPO in 2017, and successfully listed on the Shenzhen Stock Exchange (stock code 300783) on July 12, 2019.
Three Squirrels builds brand awareness through the image of cute squirrels, promotes the "host" culture to interact with consumers, emphasizes user experience and customer service, and creates a real and warm brand image to attract and maintain customer loyalty.
6. Be & Cheery
Be & Cheery was founded in 2003 by Cai Hongliang in Hangzhou, China. Initially targeting college students, it grew rapidly and opened its first store. By 2006, Be & Cheery had 140 stores, and in 2010, the brand pivoted to e-commerce, establishing a strong presence online. It later underwent a significant acquisition in 2020 by Pepsico, while retaining its operational independence. This strategy has allowed Be & Cheery to become a leading player in the Chinese snack market, catering primarily to young consumers with diverse snack options and appealing packaging.
Be & Cheery's brand story is centered on its commitment to quality, innovation, and a deep understanding of consumer preferences, particularly among youth. The name is inspired by the legend of Shennong who tasted various herbs, symbolizing the brand's variety of snacks. The brand's mission is to provide a wide array of delicious, affordable snacks that resonate with younger audiences. It aims to evoke nostalgia and connection, reflecting the exploration of tastes and experiences, paralleling the legendary journey of Shennong. This focus on customer-centric innovation and high-quality products has solidified Be & Cheery's position as a beloved snack brand in China.
7. Xida Konjac
Founded in 2012 and associated with Southwest University, Xida Konjac focuses on bringing Konjac products to market, solving taste issues through technological innovation, and launching several new products.
Xida Konjac is known for its connection to Japanese culinary history, wherein konjac has been a staple for over 1500 years. It is notable for its health benefits such as weight management and is deeply embedded in cultural practices in East Asia, where konjac has long been utilized for its gut health properties and significance in various dishes.
8. ESKONJAC
ESKONJAC specializes in the deep processing of Konjac products. Founded in 2007 by Wu Ping, the brand initially focused on OEM and ODM business models, gradually expanding its offerings to include diverse products in the food and beauty sectors. It aims to elevate Konjac from a niche food product to a high-end consumer good, serving markets in China and internationally as it becomes a recognized leader in the Konjac market.
The brand's founder, Wu Ping, was inspired by the abundance of konjac in Yichang, known as the 'hometown of konjac' in China. Her vision was to create a recognizable Konjac brand in China, catering to the growing demand for healthy food products. With a background in traditional Chinese medicine, she recognized the health benefits of konjac, particularly its trend in Japanese cuisine, where it's well integrated into meals, and aimed to adapt this model in a rapidly growing health-conscious market.
9. Hethstia
In 2012 the Hethstia brand was born. Hethstia’s core philosophy is dedicated to health and well-being. The name is a combination of 'Health' and 'Hestia' (the ancient Greek goddess of home and family), which outlines their mission and strengthens the Hethstia team’s pursuit of a simple belief: 'Discover a healthier diet with konjac.'
The Hethstia factory is located in Muchuan County, Leshan City, Sichuan Province, Sichuan Sentaiyuan Biotechnology Co., Ltd.
Today, Hethstia has become a renowned international company, with products sold in over 100 countries and regions, presenting new healthy dietary options. Simultaneously, Hethstia has taken on social responsibilities, helping more than 4000 konjac farmers, contributing to the 50 billion yuan comprehensive output value of Muchuan County’s 50,000-acre konjac base, and providing villagers with stable wealth channels and employment opportunities.
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